Do you have a passion for Influencer Marketing? Have a track record for building relationships, coming up with creative ideas, tracking social trends and analyzing data? Endy is looking for an Influencer Marketing Specialist who will join Endy’s Brand Strategy & Communications team. In this role, you will support and own influencer campaigns through planning, outreach, execution, and reporting. You will be a part of a collaborative team building Endy’s world-class influencer program.

Our ideal candidate is a highly-skilled communicator who is passionate about influencer & digital marketing, brand-building, and business growth. You will collaborate with internal and external stakeholders and will be challenged to explore new opportunities that grow Endy’s overall online presence. This is a real opportunity to learn and grow in the Communications industry, and be part of a dynamic team that fuels the company’s overall growth.

• Contribute to building our Influencer Marketing team’s core network of influencers
• Contribute to scaling Endy’s influencer program on TikTok, leading TikTok partner relationships and staying on pulse with platform trends and updates
• Assist in the development of influencer plans, strategies, and timelines
• Source and identify the best partners for respective influencer programs based on qualitative and quantitative judgements
• Establish, maintain, and nurture relationships with social media influencers and negotiate pricing, terms of contract, and other project-specific details, guiding them through their Endy collaboration
• Review influencer assets and ensure they are suitable representations of our brand voice, message, and story
• Build weekly, monthly, and program-specific KPI reports that highlight engagement, reach, and costs, pulling key insights and recommendations
• Stay up to date on media and social trends to suggest creative ideas to remain current, interesting, and unique
• Work closely with the Digital Marketing team to coordinate influencer content for their social ad needs
• Take responsibility and accountability for assigned campaigns, managing all communication and tasks
• Various administrative tasks such as maintaining a database of influencer assets, updating influencer program trackers, setting up email automations, and tracking product send-outs

• 3+ years of experience with influencer marketing or other digital-, social-, or partnership-based marketing
• Strong understanding of Canada’s changing influencer landscape, and a passion for staying up to date on industry trends
•  Solid understanding of Instagram, TikTok, Twitter, blog, and YouTube
• Skilled at multitasking under tight timelines and adapting to changing business objectives/priorities
• Proactively tackles new challenges and comes up with creative solutions
• Strategic thinker who enjoys using quantitative and qualitative insights to make smart decisions
• Strong desire to learn and develop their skills
• Driven by a strong, entrepreneurial work ethic, with desire to take ownership on all tasks and innovate
• Outgoing, approachable, and skilled at building and maintaining relationships
• Familiarity with Google Analytics and Sheets/Excel
• Experience with GRIN (or similar influencer marketing tool) considered an asset
• Bilingualism (French/English) considered an asset

• Flexible vacation policy
• Annual wellness days
• Health & lifestyle benefits
• Endy products & discounts
• Mental health support program
• Parental leave program
• Virtual team events