Endy is looking for a collaborative, curious, and creative Social Media Specialist to join its Brand Strategy & Communications team. In this role, you will own each of Endy’s organic social media touch-points with customers, including content planning, posting, copywriting, reporting, and assisting internal teams with social customer care.

Our ideal candidate recognizes the power of social media to drive brand love and build meaningful, two-way relationships with new and loyal customers. You are a strong writer, passionate about growing the Endy brand through social, and enjoy social media and community-building almost as much as you love sleep.

• Build on and execute Endy’s organic social media content strategy with three primary goals: grow audience, increase community engagement, and drive clicks & conversion
• Generate, repurpose, edit, publish and share content (original text, images, or video) to engage, attract, and connect with our social community across all organic platforms (Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok)
• Create a dynamic social content calendar, achieving KPIs through effective content planning and real-time customer engagement
• Craft engaging copy for social media channels, adapting Endy’s brand voice to social platforms
• Collaborate with cross-functional teams to create buzz around new products, partnerships, retail launches, employment opportunities, and other brand news
• Provide peer mentorship and help as required to our Social Customer Care team
• Monitor all mentions and DMs, directing inquiries as appropriate
• Surface insights for the organization based on social listening, market trends, and platform innovations
• Monitor and engage with UGC and influencer content daily across platforms
• Work with PR and HR teams on initiatives to forward employee advocacy, employer branding, and thought leadership through social
• Seek out opportunities to connect with new and loyal customers on social
• Write and generate social content under deadlines, as required

• 3+ years of experience in social media marketing, journalism, content marketing, public relations, communications, or related field
• Autonomous, independent, and self-motivated—with support from your manager, you largely find your own path to achieve aggressive KPIs
• Direct experience in growing a following on social media on behalf of major, mid-size, startup or personal brand
• Savvy and knowledgeable in social platforms such as Instagram, TikTok, Snapchat, LinkedIn, YouTube, reddit and more
• Proven ability to be highly creative and innovative, including experience developing engaging social content
• Strong time management and communication skills
• A curious, passionate, and collaborative team member, motivated to grow in a fast-paced environment and help team members achieve their goals with your expertise
• Passionate about protecting the brand and keeps a finger-on-the-pulse of relevant Canadian news and trending topics
• Must be entrepreneurial, take ownership of social tasks, and be a hustler
• Exceptional written, verbal, and interpersonal skills
• Sharp visual eye with working knowledge of graphic design tools (i.e. Photoshop, Illustrator, InDesign, Canva)
• Bilingualism (French/English) considered an asset

• A self-starter with an entrepreneurial mindset
• A hard-worker with proven organizational and time management skills
• A creative problem-solver with a strong attention to detail
• A powerful communicator who is able to use oral & written skills to make an impact
• A success-driven mindset with a constant willingness to learn and improve
• A collaborative individual who thrives in an independent or team environment
• Someone who LOVES sleep!