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    Performance Marketing Strategist, Paid Search

    Endy is looking for a driven professional with strong technical aptitude and natural analytical ability to join our Growth team as Performance Marketing Strategist, Paid Search. In this role, you will be responsible for managing, optimizing, and growing our paid search accounts with a focus on ROI performance. The ideal candidate will be a detail-oriented contributor who always keeps a finger on the pulse of Search Engine updates and has a track-record of using data to make strategic optimizations.

    This is an incredible opportunity for a self-starter to work in an exciting high-growth environment at Canada’s fastest-growing sleep company.

    What you'll do

    • Manage the operational execution of Endy’s PPC accounts, including Google AdWords and Bing Ads
    • Optimize paid campaign performance through continuous A/B testing, competitor analysis, keyword research, creative optimizations and trend insights to achieve KPI targets and maximize investment effectiveness
    • Identify, vett, and test new and emerging Search products and platforms to expand reach and increase efficiencies
    • Manage performance reporting and analysis; communicating results and optimizations to both technical and non-technical stakeholders
    • Plan and implement A/B testing roadmap to continually improve spend efficiency and deliver improved CPA, and ROAS
    • Work closely with our Creative and Content teams to build high-performing content funnels across all paid channels
    • Work with our Marketing Data team to deliver clear and effective reports of performance across acquisition and conversion metrics
    • Stay up-to-date with industry trends and developments in Search Marketing, Digital Marketing, D2C Marketing as well as consumer behaviour and recommend improvements

    Who you are

    • 2-3 years experience managing large budgets and complex SEM accounts
    • Hands-on experience with Youtube or Google Display Network
    • Proven results in delivering customer growth and strong CPA for a D2C eCommerce business
    • Extremely organized with strong attention to detail and eager to work in a dynamic, fast-paced environment

    • Entrepreneurial self-starter with ability to manage multiple projects and desire to stay ahead of industry trends
    • Excellent communication skills; must be proficient in media terminology and media math
    • Familiarity with HTML, CSS, and JavaScript web development technologies and constraints
    • Up-to-date with the latest trends, ranking factors, algorithm updates in engine specific SEM best practices
    • Agency experience, amazon advertising experience, programmatic advertising experience considered an asset

    Our ideal candidate

    • A self-starter with an entrepreneurial mindset
    • A hard-worker with proven organizational and time management skills
    • A creative problem-solver with a strong attention to detail
    • A powerful communicator who is able to use oral & written skills to make an impact
    • A success-driven mindset with a constant willingness to learn and improve
    • A collaborative individual who thrives in an independent or team environment
    • Someone who LOVES sleep!
    If your experience looks a little different from what we’ve identified and you think you can rock the role, we’d love to learn more about you.
     
    We thank all applicants for their interest in Endy; however only those selected for an interview will be contacted.
     
    Endy is proud to be an equal opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process, and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process.
     
    Follow us on Instagram @LifeAtEndy to stay up to date on Endy career opportunities!

    Helpful Hints

    Joining the Team: Growth & eCommerce

    Growth & eCommerce

    Our Growth & eCommerce team is the backbone of Endy’s online presence. They focus on the development and implementation of digital marketing campaigns to promote the Endy brand and products, and drive brand awareness within the digital space.

    Join our team if you are:

    Driven to Learn

    You are coachable and always searching for ways to grow and improve.

     

    Adaptable

    You can easily adapt and bounce back from any obstacle.

     

    A Strategic Thinker

    You like to plan, set goals, implement projects and look for improvements.

     

    A Team Player

    You value other ideas and contributions and always look for ways to help others.

     

    Driven

    You are focused on success and will do anything to get you there.

     

    Adventurous

    You are constantly looking for a challenge where you can think on your feet and be creative.

     

    The Perks

    Wellness Program

    Parental Leave Program

    Endy Products & Discounts

    Flexible Vacation Policy

    Health & Lifestyle Benefits

    Monthly Team Events

    Application Timeline

    • Discover 01
      Chat with our People & Culture team about current opportunities at Endy and apply through our Careers website.
    • Talk 02
      Take part in a phone screening with the Coordinator, People & Culture and Hiring Manager
    • Showcase 03
      Complete a short assignment to showcase your skills (if applicable).
    • Meet 04
      Come into our office to meet with the Director, People & Culture and Hiring Manager, along with a few more members of our team.
    • Offer 05
      Receive a job offer to join the Endy Dream Team! 
     
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